WEGA-Customer relationship management (CRM)

WEGA-Customer relationship management (CRM) is a widely implemented professional system for managing a company's interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.
The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients to return, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy

  1. 1 Benefits of Customer Relationship Management
    • Quality and efficiency
    • Decrease in overall costs
    • Increase Portfolio
      • Security, privacy and data security concerns
      • Business reputation
  2. Main Modules
    • Sales force automation
    • Marketing
    • Customer service and support
    • Appointment
    • Analytics
    • Integrated/collaborative
    • Small business
    • Social media
    • Non-profit and membership-based